Fast Company Magazine just named Lady Gaga the number 1 most creative person in business 2010. Most people would not think of Lady Gaga as a business person, but she has built an incredible brand and following over the past 5 years. She has found a way to connect with a wide range of people and has used Internet technology to blast herself and her brand all over the world.
According to Fast Company, five years ago Stefani Germanotta (Lady Gaga) was waitressing and singing in New York night clubs. But she had bigger goals and a bigger vision of what could be.
What I find amazing about Lady Gaga is how she is leveraging her rise to fame by building a business brand. She is using twitter, Facebook, YouTube and other medias to get the word out. She is partnering with other businesses to increase her reach and influence. How does someone become the most creative person in the world in just 5 years?
This article got me thinking about creativity and church. I think the church should be the most creative place in the world. The church should attract the most creative minds in the world. We have the most important message and brand on earth. The church should be the leader is finding creative ways to relate and connect with people.
I love being a part of what is happening at NewPointe Church. We have some very creative people that work hard every week to connect with and impact thousands of people. The way we use video, Internet, music, graphics, audio and other media to connect with people allows the church to gain influence in our community. We have fun and work on creating relevant environments where people of all ages can learn and grow and change.
I believe we can become even more creative and relevant. It starts with a big vision and we have that, “To lead people into a growing relationship with Jesus Christ.” That means all people, not just some people. From there you build teams of people that can focus on ways to reach children, students and adults and families with that message of life change. We are constantly challenging the status quo, looking for better ways of doing what we are doing.
This fall we have some exciting changes coming, I love that we are on the cutting edge of doing church.
I believe the church can learn from a person like Lady Gaga. Why do so many people follow her? How does she leverage social media? Video? Marketing? Design? No churches made the top 100 list of creative people in business. Probably because churches are not in the business category, but they did include colleges and government. Check out NewPointe this weekend and get your world rocked.
It’s going to be a very creative Sunday morning at the Dover, Millersburg and Louisville campuses. You can even watch online at 9am or 11am at newpointe.org
By the way the second person on the list was Eddy Cue, VP of Internet Services, Apple. Number three is Elizabeth Warren, Professor at Harvard Law. Number four is Shiro Nakamura, Chief Creative Officer at Nissan. Number five is Ryan Murphy creator, producer of Glee. Click here to check them all out.